Call of Duty is breaking the mold of the concept of a charity race. As announced only hours ago, Call of Duty is hosting the first-ever digital charity race run completely within a video game. Players are invited to run 100 virtual in-game kilometers in Call of Duty: Warzone Pacific to support the Call of Duty Endowment Fund.
The race, taking place between the 26th of May and the 3rd of June 2022, is being organized in support of veteran employment, and Activision Blizzard, the company behind Call of Duty, has pledged $1 per kilometer for every player who takes part, adding up to $10 per player. This is part of an incredible $1 million donation to the aforementioned Call of Duty Endowment Fund.
This won’t just be a charity event, though; Call of Duty and Activision Blizzard have ensured there are sufficient incentives for players to join the landmark event. Players will have the chance to rack up an incredible 10 in-game kilometers in Call of Duty: Warzone Pacific and, in doing so, win a spot on the event’s leaderboard. Players will also be able to snap up reward-based incentives for competing in the event and reaching various milestones. Among these are a bronze calling card for running 25 kilometers, a silver calling card for running 50 kilometers, and a gold calling card for running 100 kilometers in the game.
In a recent statement, Fernando Machado, Activision Blizzard’s Chief Marketing Officer, had the following to say: ‘Endowment allows us to give our fans the opportunity to do something that is both fun and impactful. This is an event we are all excited for, and we can’t wait to see the enthusiasm in the community as they race to hit the top of the leaderboards for a great cause.’
Unlike physical marathons, a smartwatch or step counter won’t be much use to you during the event. However, if you tweet @CallofDuty with your Activision ID and add in the event hashtag #CODVeteruns100K, you’ll receive your event stats as well as the total amount of money that will be donated to the Endowment Fund on your behalf.
In other exciting Call of Duty news, we’ve finally got the release date for Call of Duty Modern Warfare II! Stay tuned for all the latest news surrounding the release.
